Why we started
Gentle Ground?

“ We started Gentle Ground with a bold vision: to revolutionise how beautypreneurs build their dreams in Singapore. Inspired by successful coworking beauty spaces worldwide, we’ve created more than just a workspace—we’ve built a vibrant community where passion meets possibility.

We understand the challenges of starting and growing a beauty business, which is why we’ve removed traditional barriers like long leases, renovation costs, and equipment investments. Instead, we offer a turnkey solution with fully equipped workstations and pristine facilities, allowing you to focus solely on what you do best—creating beautiful experiences for your clients.

Our space is thoughtfully designed to feel like a second home, where beauty professionals can collaborate, grow, and thrive together. Think of us as your growth partners—we’re here to celebrate every milestone as you develop your skills, expand your client base, and eventually spread your wings.

Building on this vision, we recently launched Partner Spaces—a new initiative connecting beautypreneurs with studios and salons that share our goal of empowering independent creatives. Through this model, we offer access to premium studio spaces—strengthening collaboration and purpose between beautypreneurs and visionary hosts. Together, we’re expanding opportunities and creating more ways for your beauty business to flourish.

Your success story is what drives us forward.”