Gentle Ground Business Growth Services
Terms & Conditions
These Terms & Conditions (“Terms”) apply to Business Growth Services, digital products and related professional services provided by Gentle Ground Pte. Ltd. (“Gentle Ground”, “we”, “us” or “our”) to the purchasing or engaging party (“Client”).
By purchasing a service, accepting a quotation or proposal, paying an invoice or deposit, or otherwise instructing Gentle Ground to commence work, the Client agrees to these Terms together with any applicable quotation, proposal, order confirmation or service-specific terms.
Where an accepted quotation or proposal specifies a scope of work, deliverables, fees, payment terms or timeline that differs from these general Terms, the specific quotation or proposal will apply to that engagement to the extent of that inconsistency.
1. Our Services
Gentle Ground provides business growth and creative support services, which currently include:
Business Growth Review
Booking System Setup
Website Design and Website Launch Packages
Instagram Profile Refresh
Brand & Profile Launch Kits
DIY Content Planning Kits
Content Preview Kits
Guided Reel Packs
Content Spotlight Sessions
Monthly Instagram Content Support
Monthly Instagram Content Management
Other branding, marketing, content, digital and business support services agreed in writing
The exact scope of each engagement will be set out on the relevant service page, order confirmation, invoice, quotation or proposal.
Anything not expressly included in the agreed scope is considered additional work and may be quoted separately.
2. Quotes and Custom Projects
Prices displayed as “from” prices are starting prices only and do not constitute a final quotation.
Final pricing for custom projects will depend on the agreed scope, complexity, requirements and any additional services requested.
A quotation is based on the information provided by the Client at the time of enquiry.
Unless otherwise stated in writing, all quotations are valid for seven (7) calendar days from the date of issue.
After this period, pricing, availability and proposed timelines may be subject to review, and Gentle Ground reserves the right to issue an updated quotation.
If the requirements, scope or complexity of a project change after the quotation has been accepted, Gentle Ground may revise the project fee or provide a separate quotation for the additional work.
Work outside the agreed scope will not be included unless agreed in writing.
3. Payment
Payment terms will be stated on the relevant service page, invoice, quotation or proposal.
For custom projects, Gentle Ground may require a deposit or upfront payment before work begins.
Where an instalment arrangement is agreed, payments must be made according to the agreed payment schedule.
All payments must be made when due. If a scheduled payment fails, is declined or remains overdue, Gentle Ground may immediately suspend work and services until the outstanding amount has been paid in full.
Any resulting suspension or delay may affect previously agreed project timelines, content schedules, shoot dates, delivery dates or website launch dates.
Suspension due to failed or overdue payment does not automatically extend an agreed service period or entitle the Client to a refund, credit or rollover, subject to applicable law and any specific terms stated in the relevant quotation or service agreement.
Gentle Ground may withhold further services or final deliverables while an amount due remains unpaid.
Any third-party costs, platform subscriptions, advertising spend, printing costs, stock imagery, premium fonts, domains, hosting, applications, plugins or other external costs are not included unless expressly stated in the quotation or service description.
The Client is responsible for ongoing third-party subscription fees associated with platforms or technology used for their business unless otherwise agreed in writing.
4. Client Responsibilities
To enable Gentle Ground to complete the agreed services, the Client is responsible for providing requested information, feedback, approvals, access, content and materials in a timely manner.
This may include:
Logos and brand assets
Photographs and videos
Treatment and service information
Pricing
Business information
Testimonials and reviews
Social media access
Website or domain access
Booking platform access
Account permissions
Written approvals
The Client is responsible for ensuring that all information supplied to Gentle Ground is accurate, complete and appropriate for its intended use.
Project timelines may be extended or adjusted where information, materials, access, approvals or feedback are delayed.
Business, Licensing & Professional Responsibilities
The Client is solely responsible for ensuring that their business, services, treatments and activities are conducted lawfully and in accordance with applicable laws, regulations and professional requirements.
The Client is responsible for obtaining and maintaining any licences, registrations, permits, professional qualifications, certifications, approvals and insurance required for their business and the services they provide.
Gentle Ground does not verify, certify or supervise, and does not assume responsibility for, the Client’s professional qualifications, licensing, insurance, treatments, services or professional practices.
The Client is responsible for ensuring that all information, representations, claims and materials supplied to Gentle Ground, including those concerning treatments, services, qualifications, pricing, promotions, testimonials and treatment results, are accurate, lawful and appropriate for their intended use.
The Client must promptly inform Gentle Ground of any material change to information previously supplied where that change may affect work being prepared, scheduled, published or delivered.
5. Approvals
Where Gentle Ground submits content, designs, copy, branding, website pages or other materials for approval, the Client is responsible for reviewing them carefully.
Approval confirms that the Client is satisfied with the relevant material and, where appropriate, has checked information including:
Business details
Pricing
Treatment or service information
Contact information
Links
Spelling
Claims
Offers and promotions
Where factual information has been supplied or approved by the Client, the Client remains responsible for its accuracy.
Changes requested after final approval may be treated as additional work and may incur additional charges.
6. Revisions and Changes in Scope
Unless otherwise stated in the applicable service description, quotation or proposal, two (2) rounds of revisions are included.
A revision means a reasonable amendment to work already produced within the original agreed direction and scope.
Each revision round should be submitted as one consolidated set of feedback. Multiple separate requests relating to the same revision stage may be treated as additional revisions.
A revision does not include:
A new concept or creative direction
Additional pages or deliverables
New services, functionality or features
Significant restructuring or redevelopment
Work arising from information or requirements not originally provided
Recreating work that has already been approved
Additional work requested following final approval
Where a particular service specifies a different number of revision rounds, the number stated in the relevant service description, quotation or proposal will apply.
Changes outside the agreed scope or included revisions may incur an additional fee.
Gentle Ground will communicate additional charges before undertaking additional chargeable work.
7. Business Growth Review
The Business Growth Review is a professional review based on the information, materials and online presence reasonably available to Gentle Ground at the time of the review.
Depending on the Client’s business, the review may consider areas including:
Brand presentation
Instagram and content
Service presentation and positioning
Client experience
Business systems
Marketing opportunities
Growth priorities
The review and accompanying report contain recommendations and professional opinions only.
Gentle Ground does not guarantee that implementing any recommendation will result in increased revenue, bookings, followers, enquiries, customers or any other particular business outcome.
The Client remains responsible for deciding whether, when and how to implement any recommendation.
8. Booking System Setup
Booking System Setup may include configuration of:
Service & Treatment Booking Setup
Practitioner schedules and availability
Client confirmation communications
SMS and email appointment reminders
Supported platforms currently include Fresha and Acuity Scheduling.
The exact setup and deliverables will be determined by the agreed project scope.
The Client remains responsible for their account with the applicable third-party platform, including subscription fees, platform terms, account ownership and ongoing administration following completion.
Gentle Ground does not control third-party platforms and cannot guarantee their continued availability, functionality, features, pricing or policies.
Changes requested after the agreed setup has been completed may be treated as additional work and charged separately.
9. Website Design and Website Launch Packages
The website service includes only the pages, sections, features and integrations stated in the accepted quotation or package description.
Unless otherwise stated in the accepted quotation or package description, the standard Website Launch Package includes one (1) scrolling webpage with up to six (6) content sections and two (2) rounds of revisions.
The sections included will be determined according to the Client’s business requirements and agreed project scope and may include an About section, service or treatment overview, testimonials, FAQs, contact information and booking call-to-action.
Unless expressly included, the following may require an additional quotation:
Additional pages or sections
E-commerce functionality
Advanced booking integrations
Custom coding
Copywriting beyond the agreed scope
Photography or videography
Ongoing website maintenance
Search engine optimisation services
Paid applications or plugins
Domain registration
Hosting or platform subscription charges
Any additional pages, sections, features, integrations or functionality requested outside the agreed project scope may incur additional charges.
Gentle Ground will advise the Client of applicable additional charges before commencing that work.
The Client is responsible for supplying accurate business information and ensuring that they have appropriate rights or permissions to use all photographs, videos, logos, testimonials, written content and other materials supplied for the website.
Following final approval and handover, ongoing maintenance, updates, technical support and changes resulting from third-party platforms are not included unless ongoing support has been separately agreed.
10. Content Services and Social Media Management
Content and social media services are creative and marketing services.
While Gentle Ground may develop content intended to support professional presentation, engagement, enquiries or bookings, specific results are not guaranteed.
Gentle Ground does not guarantee:
Follower growth
Views or reach
Engagement
Enquiry numbers
Appointment bookings
Sales or revenue
Viral performance
Algorithmic distribution
Social media platforms control their own algorithms, policies, functionality and availability and may change these independently.
The nature and mix of content may vary depending on the service purchased, available materials, content captured and the agreed content direction.
11. Monthly Content Services
For recurring monthly services, the package inclusions specified at the time of purchase determine the monthly scope.
Unused shoots, posts, stories, editing allowances or other monthly deliverables do not automatically roll over to a future month unless agreed by Gentle Ground in writing.
The Client must provide reasonable access, availability, materials, feedback, approvals and cooperation required to complete the monthly deliverables.
Where Gentle Ground is unable to provide or complete services because the Client does not respond, provide required materials or approvals, arrange or attend required sessions, or otherwise provide the cooperation reasonably required to perform the service, the affected service may be placed on hold.
Gentle Ground will make reasonable attempts to contact the Client using the contact details provided.
Any amount already paid for services that remain unfulfilled solely because of the Client’s continued non-response or failure to provide the required cooperation may cease to be available as a service credit three (3) months after the date on which the relevant service was originally due to be provided, or when Gentle Ground permanently ceases offering the relevant service, whichever occurs first, subject to applicable law.
After that period, Gentle Ground will have no obligation to continue reserving team capacity, content sessions, production time or other resources for the outstanding service.
Any request to recommence services after that period may be treated as a new engagement and subject to current pricing and availability.
Where content cannot be completed because the Client does not provide access, materials, approvals or suitable availability, this does not automatically entitle the Client to a refund or credit.
Any minimum commitment, including a three-month introductory offer, will be clearly stated at purchase.
Where the Client accepts an introductory rate conditional upon a minimum commitment, the Client agrees to the corresponding commitment and payment schedule disclosed at purchase.
12. Content Shoots
Where an onsite shoot is included, the Client is responsible for:
Ensuring the agreed location is available and suitable
Arranging any models or clients required for treatments or content
Obtaining appropriate permissions from individuals being photographed or filmed
Ensuring treatments and facilities are suitable for filming
Being ready at the agreed shoot time
Shoot time begins at the agreed appointment time.
Requests to reschedule or change a confirmed Content Shoot must be made at least forty-eight (48) hours before the scheduled start time.
Changes, cancellations or rescheduling requests made less than 48 hours before the scheduled start time may incur an additional rescheduling fee or charge.
Gentle Ground will advise the Client of any applicable charge before confirming a replacement session.
Where the Client does not attend, is unavailable or is not reasonably ready for a confirmed Content Shoot without appropriate prior notice, the session may be treated as used and a replacement session may be subject to an additional charge.
Additional shoot time or additional shoot sessions requested by the Client may incur additional charges.
13. Guided Reel Packs and Client-Supplied Footage
For remote or self-shot content services, the Client is responsible for recording and supplying the required source footage.
Gentle Ground cannot guarantee the visual or audio quality of a final edit where supplied footage has limitations relating to lighting, framing, resolution, audio, stability or other recording conditions.
Where one revision round is specifically included with a service, that service-specific revision allowance will prevail over the general two-round revision allowance in Section 6.
Additional revisions may incur an additional fee.
14. DIY Content and Digital Products
Products such as the DIY Content Planning Kit and Content Preview Kit are intended as self-guided resources.
Where specified, these services do not include:
Onsite content shoots
Caption writing
Scheduling
Publishing
Ongoing social media management
Editable templates remain subject to any applicable third-party platform terms, including Canva’s terms.
Digital resources and templates are supplied for use by the purchasing Client and must not be resold, redistributed, sublicensed, commercially shared with another business or presented as a template or digital product for resale.
The Client may customise supplied editable materials for use within their own business, subject to applicable third-party licence terms.
15. Intellectual Property
Unless otherwise agreed in writing, Gentle Ground retains ownership of its pre-existing intellectual property, processes, methodologies, templates, frameworks, systems and know-how.
Following full payment, the Client receives the rights expressly stated for the final deliverables supplied as part of their service.
Drafts, unused concepts, editable files, source files and other working files remain the property of Gentle Ground unless expressly included in the agreed service, package, quotation or proposal.
Where available, a client may request the release of editable, source or working files. Such files are not included as standard deliverables and may be subject to an additional release fee, which will be advised before release.
Third-party fonts, imagery, software, templates, applications, plugins and other licensed assets remain subject to their respective licence terms.
Where specific ownership, licensing or usage rights are stated in an accepted quotation or proposal, those terms will apply to the relevant deliverables.
16. Client Materials and Permissions
The Client warrants that they own, or have the appropriate rights or permissions to use and provide to Gentle Ground, any materials supplied for the engagement.
This includes, where applicable:
Photographs
Videos
Logos
Music
Testimonials
Reviews
Written content
Brand material
Other intellectual property
The Client is responsible for obtaining all necessary consents from their own clients, models, employees, contractors or other identifiable individuals appearing in content supplied to or captured for the project.
The Client is also responsible for ensuring that Gentle Ground is authorised to use those materials for the purposes required to provide the agreed services.
17. Portfolio Use
Unless the Client has requested confidentiality in writing and Gentle Ground has agreed to that request, the Client agrees that Gentle Ground may display completed, publicly released creative work for portfolio, case-study and promotional purposes.
Gentle Ground will not intentionally publish confidential, non-public internal business information for portfolio or promotional purposes without appropriate permission.
Any use of personal data remains subject to applicable privacy obligations.
18. Cancellations, Refunds and Rescheduling
Because Gentle Ground’s services may involve reserved time, strategy, preparation, customised work, creative production and allocation of team resources, cancellation, rescheduling and refund arrangements may vary by service.
Any applicable cancellation, rescheduling, deposit, minimum commitment or refund conditions will be stated at purchase, in the applicable service description, or in the relevant quotation or proposal.
Gentle Ground may suspend or terminate services where the Client:
materially breaches these Terms;
fails to make payment when due;
repeatedly fails to provide information, access, materials or cooperation reasonably required to provide the service;
requests work that Gentle Ground reasonably believes may be unlawful, misleading, unethical or unsafe;
provides materials, claims or instructions that Gentle Ground reasonably believes may create legal or regulatory concerns; or
engages in activities or conduct that may reasonably expose Gentle Ground to material legal, regulatory or reputational risk.
Where reasonably appropriate, Gentle Ground may request clarification or require the relevant issue to be addressed before services resume.
Gentle Ground will not be required to continue or complete work affected by such circumstances.
Fees attributable to services already provided or work already undertaken, together with approved third-party costs or commitments incurred on the Client’s behalf, will remain payable.
Any prepaid amount relating to services not yet provided will be considered according to the applicable service terms, circumstances of termination and applicable law.
Nothing in these Terms is intended to exclude rights or remedies that cannot lawfully be excluded.
19. Third-Party Platforms
Some Gentle Ground services require or interact with third-party platforms, including social media, booking, design, website, payment, communications or cloud-storage platforms.
Gentle Ground is not responsible for changes made by third-party platforms to their pricing, functionality, features, policies, availability or services.
The Client is responsible for maintaining their own accounts, subscriptions and compliance with the applicable third-party terms.
Gentle Ground cannot guarantee that an integration, feature or workflow dependent upon a third-party service will remain available or function in the same manner following changes made by that third party.
20. Confidentiality
Each party agrees to treat non-public confidential business information received in connection with an engagement with reasonable confidentiality.
Neither party will intentionally disclose such information to third parties except:
as reasonably necessary to provide the agreed services;
with the other party’s authorisation;
to professional advisers who are subject to appropriate confidentiality obligations; or
where disclosure is required by law or a competent authority.
The confidentiality obligations in this section continue after completion or termination of the engagement to the extent applicable.
21. Personal Data
Gentle Ground may collect, use and otherwise process personal data where reasonably required to:
Process enquiries
Provide agreed services
Communicate with Clients
Administer accounts
Manage the Client relationship
Meet applicable legal or regulatory requirements
Personal data will be handled in accordance with Gentle Ground’s Privacy Policy and applicable Singapore data-protection requirements.
Where Gentle Ground is granted access to personal data relating to the Client’s customers, clients, employees, contractors or other individuals for the purpose of providing the agreed services, the Client is responsible for ensuring that it has the necessary authority, consent or other lawful basis to provide such access.
Gentle Ground will only access, use or process such personal data to the extent reasonably necessary to provide the agreed services, or as otherwise required or permitted by law.
Where Gentle Ground is provided with access to the Client’s social media, booking, website or other accounts, such access will be used only as reasonably necessary to perform the agreed services.
Each party remains responsible for complying with its respective obligations under applicable data-protection laws.
The Client remains responsible for maintaining appropriate security over its accounts and for removing or updating Gentle Ground’s access when the relevant services end, where applicable.
22. Business Results
Recommendations, content, designs, strategies and marketing services are provided with the aim of supporting the Client’s business.
Business and marketing outcomes depend on many factors outside Gentle Ground’s control.
Accordingly, Gentle Ground does not promise or guarantee any particular level of:
Revenue
Profit
Bookings
Enquiries
Followers
Reach
Engagement
Website traffic
Sales or conversions
Business growth
Recommendations provided by Gentle Ground are based on the information reasonably available at the relevant time and Gentle Ground’s professional assessment.
The Client remains responsible for their own business decisions and for determining whether and how to implement any recommendation.
23. Limitation of Liability, Independent Relationship & No Endorsement
Gentle Ground provides independent business, marketing, content, creative and digital support services.
Nothing in these Terms creates a partnership, joint venture, agency, employment relationship or other professional association between Gentle Ground and the Client.
Gentle Ground’s provision of services does not constitute endorsement, approval, certification or verification of the Client, their business, treatments, services, qualifications or professional practices.
The Client must not represent or imply that Gentle Ground owns, operates, certifies, professionally supervises or is responsible for the Client’s business, services, treatments or professional activities unless Gentle Ground has expressly agreed otherwise in writing.
The Client remains independently responsible for the operation of their business and delivery of their professional services.
To the extent permitted by applicable law, Gentle Ground will not be liable for indirect, incidental, consequential or special loss arising from or in connection with the services, including loss of profits, revenue, anticipated savings, business opportunities or business interruption.
Gentle Ground is not responsible for loss arising from matters outside its reasonable control, including third-party platform outages or changes, account restrictions imposed by third parties, or the Client’s failure to provide accurate information, materials, access, feedback, cooperation or approvals reasonably required for the services.
Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited.
24. Termination
In addition to the suspension and termination rights set out elsewhere in these Terms, Gentle Ground may suspend or terminate an engagement where the Client:
Fails to make an agreed payment
Materially breaches these Terms or the applicable service agreement
Repeatedly fails to provide information, materials, approvals or access required to complete the service
Uses or requests the service for an unlawful purpose
Provides materially misleading information relevant to the engagement
Engages in abusive, threatening, discriminatory or seriously inappropriate conduct towards Gentle Ground’s team
Engages in circumstances covered by Section 18
Where an engagement ends before completion, payment, delivery and any outstanding obligations will be determined in accordance with the applicable quotation, service terms, cancellation provisions and rights applying under law.
Termination does not affect fees or other obligations that became due before termination.
Provisions concerning confidentiality, intellectual property, outstanding payment obligations and other provisions which by their nature are intended to continue will survive termination.
25. Changes to Services and Terms
Gentle Ground may update its service packages, pricing and these general Terms from time to time.
For an already accepted custom project, subscription commitment or other agreed fixed engagement, the scope and pricing stated in the applicable accepted quotation, proposal or agreement will continue to govern that engagement unless the parties agree otherwise in writing.
Changes to future services or pricing do not automatically alter the price or agreed scope of an existing fixed engagement.
26. General
These Terms, together with any applicable accepted quotation, proposal, invoice, order confirmation and expressly incorporated service-specific terms, constitute the agreement between Gentle Ground and the Client for the relevant services.
Any additional services or variations agreed in writing between the parties will form part of the engagement.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.
A failure or delay by Gentle Ground to exercise a right under these Terms does not automatically constitute a waiver of that right.
Any waiver or material variation to these Terms should be confirmed in writing.
27. Governing Law
These Terms are governed by the laws of Singapore.
The parties submit to the jurisdiction of the Singapore courts, subject to any rights or dispute-resolution mechanisms that cannot lawfully be excluded.